Most Underrated makeup brands
Makeup brands are companies that produce a wide range of beauty products such as foundations, lipsticks, eyeshadows, mascaras, and skincare items. These brands cater to diverse consumer needs and preferences, offering various price points, formulations, and shades to suit different skin types and tones.
Advertisement
Popular makeup brands like MAC, Maybelline, NARS, and Fenty Beauty have made significant impacts in the beauty industry. MAC is known for its extensive range of professional-grade cosmetics and vibrant color palettes. Maybelline, a drugstore favorite, offers affordable yet high-quality products that appeal to a broad audience. NARS is celebrated for its bold and innovative products, including the iconic Orgasm blush. Fenty Beauty, launched by Rihanna, has been revolutionary in promoting inclusivity with its wide range of foundation shades catering to all skin tones. These brands often set trends and drive innovation within the industry, continuously evolving to meet consumer demands and advancing beauty standards worldwide.
Fenty BeautyView AllFenty Beauty - Inclusive makeup brand founded by Rihanna, focuses on diversity.
MACView AllMAC - Mandatory Access Control: strict security protocol, central authority regulates access.
MaybellineView AllMaybelline - Popular cosmetic brand offering makeup and beauty products.
NARSView AllNARS - Innovative cosmetic brand known for bold colors and quality.
Estée LauderView AllEstée Lauder - Luxury cosmetics brand known for skincare and makeup.
L'OréalView AllL'Oréal - Global beauty and cosmetics giant founded in 1909.
Urban DecayView AllUrban Decay - Urban Decay is a cosmetics brand known for vibrant colors.
Too FacedView AllToo Faced - Playful makeup brand known for bold colors and packaging.
CliniqueView AllClinique - Clinique: Allergy-tested, fragrance-free skincare and cosmetics brand.
Charlotte TilburyView AllCharlotte Tilbury - Celebrity makeup artist and luxury cosmetics brand founder.
Most Underrated makeup brands
1.
Fenty Beauty
Fenty Beauty, launched by Rihanna in 2017, revolutionized the beauty industry with its inclusive makeup line, offering a groundbreaking range of 50 foundation shades. Celebrated for its focus on diversity and catering to all skin tones, the brand quickly gained acclaim for high-quality, innovative products. Fenty Beauty's ethos emphasizes beauty for everyone, promoting self-expression and confidence. The brand's success highlights the demand for inclusivity and has inspired positive changes across the beauty landscape.
Pros
inclusive shade range- high-quality products
- innovative packaging
- cruelty-free
- celebrity endorsement
Cons
higher price point- limited availability in some areas
- some products sell out quickly
- potential for allergic reactions
- mixed reviews on certain items
2.
MAC
The Media Access Control (MAC) address is a unique identifier assigned to network interfaces for communications on the physical network segment. It is a hardware address that is burned into the network interface card (NIC) by the manufacturer and is used to ensure that data packets are transmitted to the correct destination within a local network. MAC addresses are 48 bits long and typically displayed in hexadecimal format, such as 00:1A:2B:3C:4D:5E.
Pros
- sleek design
- user-friendly interface
- high security
- excellent performance
- strong ecosystem integration
Cons
- expensive
- limited customization
- software compatibility issues
- fewer gaming options
- restricted hardware upgrades
3.
Maybelline
Maybelline is a renowned American cosmetics brand founded in 1915 by Thomas Lyle Williams. Known for its innovative and accessible beauty products, it offers a wide range of makeup, including foundations, mascaras, lipsticks, and eyeshadows. Maybelline combines advanced formulations with trend-focused colors and designs, making it a favorite among both makeup enthusiasts and professionals. As a subsidiary of L'Oréal since 1996, Maybelline continues to influence global beauty trends and empower individuals to express their unique styles.
Pros
- Affordable
- wide variety
- accessible
- trendy shades
- long-lasting.
Cons
- Limited natural ingredients
- potential skin irritation
- inconsistent quality
- limited shade range for some products
- frequent reformulations.
4.
NARS
NARS, founded in 1994 by French makeup artist François Nars, is a high-end cosmetics and skincare brand known for its bold, high-quality products and innovative formulations. Renowned for its iconic blushes, lipsticks, and foundations, NARS combines luxurious packaging with cutting-edge beauty technology. The brand emphasizes self-expression and creativity, encouraging individuals to explore and enhance their unique beauty. Its cult-favorite products and trendsetting collections continuously influence and shape the global beauty industry.
Pros
- High pigmentation
- Diverse shade range
- Long-lasting wear
- Sleek packaging
- Versatile product line
Cons
- Expensive
- Fragile packaging
- Limited availability in some areas
- Potential for allergic reactions
- Some products contain parabens
5.
Estée Lauder
Estée Lauder is a renowned American multinational cosmetics company founded in 1946 by Estée Lauder and her husband, Joseph Lauder. The company is headquartered in New York City and specializes in high-end skincare, makeup, fragrance, and hair care products. Known for its commitment to quality and innovation, Estée Lauder owns a diverse portfolio of luxury brands, including Clinique, MAC, and Bobbi Brown. The brand is celebrated for its scientific advancements in beauty and its influential marketing strategies.
Pros
- High-quality products
- Established brand
- Wide product range
- Strong market presence
- Innovative research.
Cons
- Expensive
- Limited shade ranges
- Animal testing
- Availability issues
- Heavy fragrance.
6.
L'Oréal
L'Oréal is a French multinational cosmetics and beauty company founded in 1909 by chemist Eugène Schueller. Headquartered in Clichy, Hauts-de-Seine, L'Oréal is the world's largest cosmetics company, specializing in skin care, hair care, sun protection, make-up, and perfumes. It owns a diverse portfolio of brands, including Lancôme, Garnier, Maybelline, and Kiehl's. Committed to innovation, sustainability, and inclusivity, L'Oréal invests heavily in research and development to deliver high-quality and cutting-edge beauty products globally.
Pros
- Global brand recognition
- diverse product range
- strong R&D
- ethical initiatives
- digital marketing expertise
Cons
- High product pricing
- animal testing controversies
- competitive market
- environmental concerns
- potential for allergic reactions
7.
Urban Decay
Urban Decay is a renowned cosmetics brand known for its edgy, innovative products and bold color palettes. Founded in 1996, the brand revolutionized the beauty industry with its unconventional approach, offering makeup enthusiasts a range of high-quality items from eyeshadows to lipsticks. Urban Decay is particularly famous for its Naked eyeshadow palettes, which have achieved cult status. Committed to cruelty-free practices, the brand appeals to those seeking both creativity and conscientious beauty choices.
Pros
- High-quality pigments
- cruelty-free
- long-lasting wear
- diverse shade range
- innovative packaging.
Cons
- Expensive
- some products contain parabens
- limited availability in certain areas
- bold colors may not suit everyone
- occasional fallout issues.
8.
Too Faced
Too Faced is a trendy cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. Known for its playful packaging and high-quality, cruelty-free products, the brand offers a wide range of makeup essentials, including foundations, eyeshadows, mascaras, and lipsticks. Too Faced gained popularity with iconic products like the Better Than Sex Mascara and Chocolate Bar Eyeshadow Palette, and it emphasizes fun and innovation in the beauty industry.
Pros
- High-quality products
- Cruelty-free
- Trendy packaging
- Wide shade range
- Innovative formulas.
Cons
- High price point
- Limited availability in some regions
- Over-packaging
- Scented products
- Some formulas can be hit or miss.
9.
Clinique
Clinique is a renowned American skincare, cosmetics, and fragrance brand that was founded in 1968 as a subsidiary of Estée Lauder Companies. Known for its allergy-tested and fragrance-free products, Clinique offers a wide range of dermatologist-developed skincare solutions and makeup tailored to various skin types and concerns. The brand's commitment to efficacy and safety has made it a trusted name in beauty, with its iconic 3-step skincare system being a cornerstone of its product lineup.
Pros
- high-quality products
- dermatologist-developed
- allergy-tested
- fragrance-free
- wide range of options
Cons
- expensive
- limited availability in some areas
- not all-natural ingredients
- packaging can be bulky
- some products can be drying
10.
Charlotte Tilbury
Charlotte Tilbury is a renowned British makeup artist and entrepreneur, celebrated for her eponymous beauty brand launched in 2013. Known for her glamorous, red-carpet-inspired products, she has revolutionized the industry with innovative formulations and luxurious packaging. Tilbury's brand quickly gained a cult following, offering a wide range of skincare and makeup products that emphasize enhancing natural beauty. With a career spanning over two decades, she is a trusted name among celebrities and beauty enthusiasts alike.
Pros
- High-quality products
- Luxurious packaging
- Wide shade range
- Long-lasting formulas
- Celebrity endorsements.
Cons
- Expensive
- Limited availability
- Heavily scented
- Some products contain parabens
- Inconsistent customer service.